Marketing
January 22, 2022

As a business owner, you know that having a digital marketing plan in place is critical in today’s marketing landscape. On the other hand, the terrain continually changes, with new techniques and methods emerging regularly. It’s only natural that, as marketing changes, your company should as well. All important is the bottom line, learning how to optimize your marketing plan when it comes to that. We’ll go over ten digital marketing tips that will improve your conversion rates, decrease customer acquisition costs and drive more traffic to your business. 

1. Google analytics.

Make sure you have Google analytics in place. See what pages are getting the most traffic but at the same time, through behavioral flow, see what pages are experiencing drop-off. Optimize those pages and follow tip number 2. 

2.A/B test

For pages that are experiencing drop-offs, create similar 2-5 pages with different text, pictures, and colors and run your ads for 2-4 weeks. Compare results and find out which page design and copy converts best. You can use an A/B testing software (Optimizely, Google Optimize, Litmus, to name a few).

3. Tips for copy

Personalization. People love personalization; we want to feel connected to the brand then buying. Personalized CTA buttons are essential to building a personalized relationship with your customers. Instead of saying – get a quote. Say “get my quote” or “get my personal quote,” get your e-book, get my audiobook, etc. Adress customers directly. Forget about “we,” “our company,” etc. Flipp it into “you will see the difference” and “you will get.”

4. Forms

Make sure your forms are precise, consistent, and to the point. Do not add a lot of unnecessary fields. The more fields you have, the more time it takes for users to fill it out. You can use the tool vwo.com to test your assumptions and remove areas increasing your drop-off.

5. Design

Heat maps may be used to evaluate current designs. Hotjar is one of the most user-friendly tools available. It allows you to view what visitors see (through heatmaps), track real-time visitor activity on your site, and poll people based on their actions. VisualEyes is a sophisticated application that mimics eye-tracking studies and preference testing by utilizing the power of AI for rapid and precise results. In just a few seconds, you’ll have access to detailed information. 

6. Send newsletters to your email list monthly.

Collect emails using time-based popups. Open popup as below after 15 seconds someone spends on your site. Allow users to spin the wheel and get 5-10% discount codes with a 10-15% chance to win. 

7. Multi-touch attribution

On their initial visit to your website, just a tiny percentage of customers make a purchase. They’ve probably seen a few advertisements, read a few blogs, and heard about you from friends. As a result, multi-channel attribution has become essential for identifying new and high-quality user acquisition channels. If you don’t use multi-touch attribution, how do you know what media convert truly?

Here is a top platform to use that offers a free trial: Windsor.ai 

8. Hire a CRO specialist

Conversion rate optimization, or CRO, is the process of persuading visitors to your website to do certain activities such as purchasing a product, downloading a PDF, or signing up for a subscription.

Although conversion rate optimization (CRO) is frequently used to create modest, incremental gains on a large campaign, its overall goal is to optimize your whole marketing process—to make everything go smoothly. And the better your marketing is, the better your conversion rate will be.

9. Quiz your customers

Quizzes are fun, and users love them. Ask several questions, suggest discounts if completed, and ask for an email at the end. Worst case, you’ll get an email address that you can retarget. Collect all information and analyze. Make decisions based on large amounts of data, ignore single suggestions like “Price is too high, color is wrong, etc..”

10. Add CTAs to your blog.

Add a call to action to your blog. Often companies forget to do that. If people read your blog, they are already interested in your products and solutions. Add product URL and CTAs, including discount codes. 

Here are our top 10 digital marketing tips for 2022 that will :

  • Improve conversion rates
  • Reduces bounce rates
  • Increase sales
  • Grow profit margins

I hope this brings value to your business. Checkout out our latest post: https://www.company-idea.com/top-10-erp-systems-for-2022/

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