With the recent events and the exponential growth in technology, every industry is gradually diving into the digital world. The digital world is growing rapidly and has defied almost every geographical and physical limitations, giving individuals time to work effectively from any part of the world.
A great way individuals have utilized this opportunity is through Freelance digital marketing. The freelance industry is booming as several people worldwide are taking up different freelancing jobs by the minute. Freelance digital marketing turns out to be one of the fastest-growing segments of this industry as more and more individuals realize the opportunities it presents.
As the digital world continues to grow, it has become more difficult for businesses to navigate the digital space and put their businesses at the forefront, thus the need for freelance digital marketers. Companies need these freelance digital market strategists to carry out effective campaigns and other essential marketing strategies to grow. Due to the increasing demand for digital marketing services, it is safe to say that freelance digital marketing is lucrative and a great career option for you.
Would you like to become a freelance digital marketer? Or are you skeptical about what freelancing job to take on? In this article, we would be exploring the must-knows of digital marketing and how you can become a professional freelance digital marketer.
Who Is A Freelance Digital Marketer? – What You Should Know
Just as the name implies, freelance digital marketers are marketing professionals who independently offer their services to businesses and companies. That is, they work independently to provide digital marketing-related services to clients. Like every other freelancer, they work and deliver services from the comfort of their homes. They prepare and exert online marketing strategies such as social media campaigns, e-mail marketing, etc., to help businesses and companies drive sales, reach their marketing goals, and boost overall growth.
These marketing strategists usually possess a wide range of skills such as search engine optimization (SEO), copywriting, and strategy building, among many others. However, as a digital marketer, specializing in one or more skills is a great way to make the most out of this industry.
Also, freelance digital marketers who stop freelancing can create their digital marketing agency after acquiring a large client base. This way, they offer their services, skills, and experience while also creating job opportunities for other digital marketers.
How to Become a Professional Freelance Digital Marketer
Whether you would like to work independently or find a side job, freelance digital marketing is a great option and the perfect way to earn some good money.
Are you clueless about how you can begin your career as a freelance digital marker? Here, we have simplified the steps you need to become a professional and high-earning freelance digital marketer.
- Build Your Skill Set
To get a gig as a freelancer, regardless of the type, you need a specific skill set to qualify you for the job, and this applies to freelance digital marketing. There’s a growing gap in the digital marketing sector, and if you can’t offer the skills to fill it up, you cannot get gigs as a freelance digital marketer.
To acquire these skills, you can take online digital marketing courses and attend online or offline training. After successfully undergoing training and taking courses, you can build your skills by working as an assistant or intern to an experienced digital marketer. With the right skills, you can work with digital marketing agencies. This way, you build your knowledge base, garner some experience, confidence, and build your portfolio before working independently. Once you have been established in digital marketing basics, it is advisable to find a preferred niche and specialize in it.
Taking courses and undergoing training shouldn’t be a one-time event. To stay ahead of other freelance digital marketers, it is important that you consistently update your skills to give yourself an edge in the freelance market.
- Create Your Business Website Or Portfolio
The majority of freelancers overlook this step or do not give enough attention to this. As a professional freelance digital marketer, you need a website or portfolio to showcase your previous successful jobs to potential clients. A CV alone is not sufficient enough to get you gigs or land you the best-paying clients.
Your website or online portfolio should contain a portrait picture of you, a detailed and interesting description of your services, real customer testimonials, and your contact to sell yourself effectively and your services.
You can also link your website or online portfolio to your digital marketing blog if you have one. Ensure that your blog contains articles closely related to digital marketing.
- Work On Your Personal Brand
Personal branding is as important as building a website or a blog. Building your brand is a great way to get your clients to trust you and sell yourself without necessarily “selling.” Posting and promoting your brand on social media networks and other websites is a great way to do this.
You can also build your brand by producing content or writing guest posts for popular high-traffic websites. Publishing your content on such websites helps drive traffic to your website or online portfolio, build a reputation, and increase your clientele.
- Connect With Other Freelance Digital Marketers
Connecting with other freelancers is a great way to promote your brand, learn from their experiences, share ideas, get referrals, and even find new friends. You can connect with other digital marketers by following them on social media networks, interacting with their posts, and through e-mails.
Creating connections with other digital marketers in the freelancing industry is an excellent way to learn, gain new opportunities, and take your business to the next level.
- Register with Freelance platforms
The fastest way to get freelance jobs is through freelancing platforms. These platforms connect tons of clients with numerous freelancers and are a great way to start your freelance digital marketing career. Today, several freelancing platforms are online; however, some prominent ones such as Upwork, Freelancer, Fiverr, Guru, FlexJobs, etc.
These platforms open you to several opportunities and connect you with high-paying clients if you can effectively utilize them.
- Learn How to Pitch
Pitching is instrumental to your getting gigs on freelancing platforms. Writing and sending out proposals to potential clients is a key responsibility of every freelancer and determines how successful you become in your career.
Note that freelancing is a highly competitive industry, and you will require more than a boring pitch or proposal to get high-paying jobs or attract your prospective client. Therefore, learning how to write great proposals and effectively pitch your services to your clients is essential.
- Set Up Your Prices
When starting as a professional freelance digital marketer, it is essential that you create your pricing model and set your prices. Whenever you get a gig on any platform, the client is likely to ask you what/how you charge, and the answer must always be readily available.
While structuring your pricing model, ensure that you put the rate per time – hourly, daily, or monthly, and rate per project into consideration. By doing this, you can effectively build a pricing model and decide your prices.
Allowing for some flexibility and negotiation of these prices is also essential, as some clients or projects may not be as straightforward.
- Get Started
Once you have put the necessary things in place, it is time to get your first client and make some cool money. Although finding clients, initially, might be a hassle, you need not worry. There are many ways you can get digital marketing gigs.
How Can You Find Clients?
- Freelance platforms/Job boards– There are tons of clients searching for freelance digital marketers on these platforms. So, why don’t you present yourself to them? You can send proposals on these platforms and apply for jobs posted.
- Referrals – Family members and friends can recommend you to people in need of a freelance digital marketer. Let your family members, friends, and former colleagues know that you now offer digital marketing services. You can also provide free services to their businesses to help them market your services better and get testimonials to build your portfolio.
- Your Blog – Blogging is an effective way to get clients. Although this may not be yielding initially, as the traffic builds in your blog, you are more likely to get jobs through it. Consistently work on your blog and post relevant content to increase your chances of getting hired.
- How you treat your first client goes a long way in determining how successful your business may become. Ensure that you are clear on your terms, deliver excellent services, and deliver services on time. Doing this can help provide you with great testimonials on your website or online portfolios and give way for referrals from your client.
The digital marketing business is continually evolving and growing. Therefore it offers you a sustainable source of income and a great experience. However, as easy as it may sound, you will need to be consistent, hard-working, and determined to get the best out of the online marketing industry.
Before taking on jobs or gigs, ensure that you have built your skills to a reasonable extent. Although building your skills to a professional level doesn’t happen in a day, it is a pre-requisite that you take the necessary steps towards it by learning, building, and practicing.
Once you have successfully gotten a few success stories on your website or portfolio and built a client base, the journey becomes way more comfortable. Freelance digital marketing is an excellent industry to dive into, and I bet you wouldn’t regret it.