What Is Augmented Reality?

Augmented Reality (AR) technology is being used extensively by businesses to increase sales activities. If you look closer at it, there is a major difference between Virtual Reality technology and Augmented Reality technology. Instead of taking you to a virtual environment, the Augmented Reality connects the user with the real world while superimposing objects over reality.

The luxury industry is specifically making high use of this kind of technology to enhance the user experience. When the customer feels connected with the real world, they are more likely to recommend the brand to others as well. If you want to grow in the industry, then integrating AR technology into your business model is an important step.

Ikea’s Approach to Augmented Reality

Today, customers are not roaming in the malls to find the perfect products; rather, they are roaming on the internet to find the best e-Commerce store. The needs of the people have changed with the changing environment, and there’s no doubt that AR is aiding in the success of these businesses.

Ikea, a worldwide furniture brand, recently launched its ‘IKEA Place’ app that comes with AR technology. By using the technology, the customers can check how the furniture will look in their homes. This reduces the chance of not liking the product once you get it to your house.

Ikea is extensively utilizing AR technology to create a service-centered experience for the customers looking for furniture for their homes.

Why is Augmented Reality Favored by Businesses?

There are multiple reasons why using AR technology in products are favored by businesses. Here are some pointers that keep companies on their toes when it comes to using AR technology.

• Gives Real-Life Experience to Customers. By using AR technology, businesses can bring products to life. The work that the designers and experts put into a product can be dragged into reality. The technology allows the customer to actually feel it, visualize it, and walk through it. It’s one of the best ways to tell customers about the product.
• Contextual Visualization. AR technology allows you to see the actual context of use. Visualization is an extremely important part of the product design, and if it’s used best, then you can get the best benefits out of it. Consider the example of IKEA Place, customers can drop and remove the furniture from every space to see the context of use. Customers can get a better understanding of the product or service, along with its use in a particular space.
• Indoor Navigation. Along with outdoor navigation, now customers can experience indoor navigation with the help of AR technology. The visitors can find routes in shopping malls, hospitals, large buildings, and factories with AR technology. Indoor navigation is a prominent innovation that makes traveling to new places pretty simple and easy.
• Object Recognition. Object recognition is also possible by using AR technology. You can place your phone on a device or a machine, and you will instantly get the information related to it. Furthermore, it will also tell the customer about the functionality of the product.
• Increases Human Decision Making. By using AR technology, customers can get a better idea about the purchase of the product. AR technology allows customers to see if the product/service will serve their purpose or not with this technology. Hence, there is less chance of making a wrong decision.

Get Benefits for Your Business by Using AR Technology

AR technology is an innovative way to improve the customer experience. Apart from it, technology aids in solving customer engagement problems as well. From product presentation to service delivery, everything can be efficiently done by using AR technology. No matter if you have B2B or B2C business, everyone can benefit from this incredible technological innovation.

The more hype it’s receiving, the easier it’s becoming to employ AR technology in businesses. The concept of Augmented Reality is decades old, but its application has simply revived the business world. By integrating the technology in your business, you can beat any competition in no time. Providing an excellent quality customer experience is the priority of every business, and AR technology is what you need for it.

If you are a new business, then IKEA Place is a great example of inspiration. A lot of other businesses are implementing AR technology in their products/services for an incredible service. Also, the businesses that are using the technology have seen a hike in their sales due to the contextual visualization.